Job Description

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum Rank
• Track, report and analyze website analytics
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.