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SEO Specialist (IT Industry)

Job Description

Job Responsibilities:
 Execute tests, collect and analyze data and results, identify trends and insights in
order to achieve maximum ROI in paid search campaigns
 Track, report, and analyze website analytics and PPC initiatives and campaigns
 Manage campaign expenses, staying on budget, estimating monthly costs and
reconciling discrepancies.
 Optimize copy and landing pages for search engine marketing
 Perform ongoing keyword discovery, expansion and optimization
 Research and implement search engine optimization recommendations
 Research and analyze competitor advertising links
 Develop and implement link building strategy
 Work with the development team to ensure SEO best practices are properly
implemented on newly developed code
 Work with editorial and marketing teams to drive SEO in content creation and
content programming
 Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.
Requirements
 Proven SEO experience
 Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
 Solid understanding of performance marketing, conversion, and online customer
acquisition
 In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight,
Omniture, WebTrends)
 Experience with bid management tools
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 Knowledge of ranking factors and search engine algorithms
 Up-to-date with the latest trends and best practices in SEO and SEM
 BS/MS degree in a quantitative, test-driven field

Experience: 2-3 years

Timings: 9 am to 7 pm

Working days: 5 days a week

Education/Experience

About the Company

  • Company Name: Recruitment Specialist ~ Shakib Raza
  • About the company: This is Shakib working with Zigsaw as a Recruitment Specialist. For any query, feel free to reach me on Call and Whatsapp at 8955366806 and E-mail your resume at shakib.zigsaw@gmail.com or shakib@zigsaw.in

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