Job Description

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plan, execute, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Experience: 2-3 years