We are looking for a supremely talented Digital Marketing Professional with domain expertise in SEO, SEM, and PPC strategies to drive inbound lead generation.

As a key member of the marketing team, you will have to manage all SEO activities including content marketing strategy, link building & keyword strategy, Social Media Marketing, PPC campaigns, and monitor paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible Return on Investment (ROI).

Roles & Responsibilities

• Collaborate across functions and silos to deliver a rewarding content marketing strategy to meet the business objectives at the lowest possible cost
• Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing keyword discovery, expansion and optimization and research and implement SEO recommendations
• Work with marketing teams to optimize SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Launch and optimize various PPC campaigns, monitor budget and adjust bids to gain better ROI
• Lead the strategy around keyword selection and audience targeting
• Maintain partnerships with PPC ad platforms and vendors
• Accountable for all content marketing related activities to drive maximum traffic, engagement, leads- that deliver sales, brand awareness and customer retention
• Channel management of digital content hubs and all supporting social channels. Should have a good understanding of the best practices of most used digital marketing channels, its content style and approach
• Insights on guest blogging, sponsored content, influencer marketing and video marketing

Eligibility

• Proven SEO, SEM and PPC experience of 5+ years with quantifiable results
• Google Analytics and AdWords Certification would be preferable
• Solid understanding of performance marketing, co