Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Provide analytical reporting of campaigns to stakeholders
5-10 years of experience with PPC/Facebook platforms, including Google AdWords and Display platforms as well as Facebook Business Manager.
Knowledge of the digital marketing industry, trends and new developments.
Detail oriented with strong organizational and project management skills.
Should have exceptional communication skills
Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment when it comes to budget.
Experience with conversion tracking using Google Analytics, Google Tag Manager, Facebook Pixel, etc.
Google AdWords or Facebook Blueprint Certifications would be amazing.
Able to create Reports at the end of the project
Regularly monitoring and reporting on all aspects of client campaigns (online and offline) to measure and optimize based on campaign goals.
Ensuring that the relevant tracking is in place to measure all aspects of digital campaigns, leveraging Google Tag Manager, UTM parameters and Google Analytics, among others.
Managing a suite of measurement and reporting tools such as Google Analytics, Google Trends, Google AdWords, Omniture and social media analytics. Experience with Pardot/Salesforce is a plus.
Working with web projects and building landing pages to support marketing campaigns. Experience with Unbounce is a plus.
Comfortable working with Excel and PowerPoint to organize and present data Search Engine Marketing: – SEM/SEO (30%).
Coordinating monthly search reports for clients and communicating results to internal stakeholders within the context of broader campaign tactics and goals.
Keyword analysis & research.
Monitoring optimization initiatives and results.
Define needs for digital content and work with developers and designers, assisting in coordinating resource allocation, work prioritization, sprint planning, and deployment schedules
Managing projects efficiently with a keen eye on all the details – budgets, timelines, resources