Greetings from Cybage Software
We are currently hiring Programmatic Professionals for Pune, Hyderabad & Gandhinagar locations.
Pls refer to the below JD
Founded in 1995, Cybage Software Pvt. Ltd., a technology consulting organization is a leader in the hi-tech and outsourced product engineering space. We are a valued partner to technology startups, mid-size companies, and Fortune 500 corporations alike. Our solutions are focused on modern technologies, and are enabled by a scientific, data-driven system called the ExcelShore Model of Operational Excellence.
The key aspects of this role:
- Understand the way the current accounts and their campaigns are executed using various DSPs. Understand how the current campaigns are being setup for various client accounts, come up with a checklist and requirement understanding document.
- Establish Communication workflow to have seamless information flow between the Cybage team and stakeholders from client side.
- Work towards the programmatic campaign set up, execution, management, optimization and performance reporting (actively monitor campaign KPIs via reporting) as per the assigned tickets.
- Manage daily programmatic campaign in DSP (AppNexus, DV360, etc) including internal questions regarding tracking and status of various campaigns.
- Manage insertion orders, campaign materials and all relevant campaign documentation in preparation for campaign launch.
- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance.
- Take complete ownership of analysis of data to identify trends and opportunities, quickly drive changes and enhancements.
To be the right fit, you'll need:
- Expertise in DV360
- Good exposure in programmatic ecosystem
- Strong communication skills
- Awareness about different types of programmatic marketing
- Good understanding of OTT and video campaigns
- Good understanding of optimization techniques of campaigns
- Good understanding of audience segmentation and 3rd party audience
Its good to have:
- Exposure to TTD, xander, adobe DSP or Amazon DSP