Responsibilities:

1. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets
2. On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc.
3. Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization
4. Review the businesss content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs.
5. Content creation for SEO requirements and copy optimization basis keyword research
6. Develop and implement link building strategy
7. Work with the development team to ensure SEO best practices are properly implemented

Requirement:

1. Prior experience in content marketing, content growth and SEO with demonstrable results
2. Excellent written communication skill & ability to conduct SEO analysis for trends
3. Understanding of analytical tools such as Google Analytics, Webmaster tools: Google & Bing, Competitor Analysis Tool, Screaming Frog,SERPstats etc.
4. Working knowledge in Wordpress, HTML, and CMS technologies.
5. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata etc.
6. A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO
7. An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Experience: 5+ Years

Education: Graduate, BE/B.Tech preferred

Salary: 3.6 to 4.5 lakh Annual