About Us

A group that has been involved in eCommerce since 2002. With offices in the UK, India, Australia and New Zealand, we have organically built a strong portfolio of online businesses and a host of recognisable brands. Our India offices are in Vadodara and Ahmedabad and provide us with a suite of functions that include web production, marketing, accounting and support. Where a lot of international companies utilize manpower from India, we don't see them as a back-office but rather the core of what we do and who we are as a team.

The Job

As a Product Marketing Manager, you will be the "voice of the customer" within the company. You will own the positioning, messaging and branding of our product line. The Product Marketing Manager will be effective in developing effective marketing strategies and plans to communicate the features and benefits of new and existing products with our customers.

About the role

• Develop a deep understanding of the company's existing and upcoming products to work out effective messaging and marketing strategy.
• Analyse the market trends to understand and create presentations and demo videos on customer segmentation and customer satisfaction drivers.
• Develop in depth knowledge about products and features and create a marketing strategy for each market
• Collaborate with the Channel managers, Procurement team and Management team to develop strategies to create new customer base and improve the reach with existing customers
• Develop metrics to measure the result of the marketing strategy, marketing objectives & measures results of marketing programs.
• Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments.
• Define and execute marketing strategies & launch plans with revenue & market share responsibility.
• Conduct research based on region, brands and products and segment to position the products.
• Experience of 2-3 years as a Product Marketing Executive.

Benefits

• Market-leading pay rates.
• Ability to work from home or from our offices.
• Performance-based in