Job Description:
1. Build, plan and implement the overall marketing strategy which involves digital & content marketing.
2. Orchestrating digital content strategies across all online platforms.
3. Driving traffic and engagement that translates to sales and brand promotion.
4. Managing a content marketing budget.
5. Measuring the results of marketing activity to inform future marketing campaigns.
6. Managing a team of highly motivated writers, illustrators and data analysts and ensuring high quality content is delivered. Contents like blogs, technical articles, social media posts, PR.
7. Develop editorial calendar, delegate tasks, and ensure deadlines are met.
8. Deliver engaging content on a regular basis to the prospective customers.
9. Edit, proofread, and improve content.
10. Implementing SEO best practices.
11. Knowing which platform different kinds of content are best suited to.
12. Receive customer feedback and generate ideas to increase customer reach.