Digital Media Marketing Executive Responsibilities

1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
2. Track, report, and analyze website analytics and PPC initiatives and campaigns.
3. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
4. Optimizing copy and landing pages for search engine optimization
5. Conducting on-site and off-site analysis of your clients’ SEO competitors.
6. Using programs such as Google Analytics to compile regular performance reports.
7. Assisting the content team in the creation of high-quality, informative SEO content.
8. The creation of on-site and off-site SEO strategies for clients in various industries.
9. Occasionally contributing to the company blog.
10. Carrying out detailed keyword research according to the latest keyword strategies.
11. Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
12. Paying particular attention to any significant Google algorithmic changes.
13. Develop and implement link building strategy
14. Researching and implementing content recommendations for organic SEO success
15. Work with editorial and marketing teams to drive SEO in content creation and content programming.
16. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.