Job Description

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual
communities and networks users. The goal is to gradually achieve superior customer engagement and
intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing
roadmap.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc) to manage reputation,
  identify key players and coordinate actions