Job Description

1. Position : SEO Expert
2. Vacancy : 1
3. Budget Range : 5-7 LPA
4. Location: Okhla – New Delhi
5. Industry: Ecommerce – Fashion Industry 
6. Employment Type: Permanent Job - FullTime
7. Working Days: 6 Days in Week, Sunday off
8. Experience Required :  Minimum 4 years in SEO and Internet marketing
9. Note : Work from Office
   
   

   Job Specification:

    

   1. Shift time: 09:30 AM to 06:30 PM
   2. Location: Okhla – New Delhi
   3. Industry: Ecommerce – Fashion Industry
   4. Employment Type: Permanent Job - FullTime
   5. Working Days: 6 Days in Week, Sunday off
   6. Note : Work from Office
      
      

      Responsibilities:
      ï‚· Closely monitor the performance of the website on a regular basis and suggesting
      troubleshooting measures in case of issues.
      ï‚· Should create templates for reporting and Ensure timely reporting.
      ï‚· Measure and report performance of all digital marketing campaigns, and assess
      against goals (ROI and KPIs)
      ï‚· Plan, execute, and measure experiments and conversion tests
      ï‚· 360 degree marketing control and churning out relevant leads through funnels which
      directly increases sales and conversion rate.
      ï‚· Plan and execute all digital marketing database, email, social media and display
      advertising campaigns
      ï‚· Share regular reports to team and management on development, timelines, and
      results.

      The Desired candidate will be working on following segments:
      To develop and implement comprehensive digital marketing programs across all digital
      channels including web, SEO/SEM, database marketing, email, social media and display
      advertising campaigns, in line with brand plans and business priorities.

      1. SEO :
      ï‚· Define requirements, tasks, and resources associated to SEO strategy
      ï‚· Manage and execute implementation of SEO strategy.
      ï‚· Thorough knowledge of Web Analytics and Webmaster tools.
      ï‚· Staying abreast of algorithmic updates and latest trends, tools and
      techniques followed in internet marketing.
      ï‚· Provide SEO analysis and recommendations in coordination with elements
      and structure of websites and web pages.
      ï‚· Perform keyword research in coordination with business objectives to
      optimize existing content and uncover new opportunities
      ï‚· Provide recommendations and execute strategies for content development in
      coordination with SEO goals general and keyword specific.
      ï‚· Administer search engine programs (XML sitemaps, shopping feeds,
      webmaster tools) for purposes of diagnostic reporting.
      ï‚· Implement link building campaigns in coordination with Leaps SEO goals
      ï‚· Assist in the development and execution of communication/content
      strategies via social communities in coordination with SEO goals

      2. Ads:
      ï‚· Very strong knowledge and experience in creating and managing all types of
      ads such as Google Adwords , Product listing ads , Facebook ads and Paid
      Ads.
      ï‚· Plan Ads Strategy
      ï‚· Plan & Manage Ad campaigns
      ï‚· Manage ROI
      ï‚· KPI Reports
      3. Email Marketing:
      ï‚· Work with Content team, Email Marketing vendor
      ï‚· Design and implement direct email marketing campaigns.
      ï‚· Create email marketing content
      ï‚· Build and execute email campaigns on a regular basis to improve
      engagement and convert them into sales qualified leads.
      ï‚· Establish and maintain scalable and automated processes that ensure best
      practices in campaign and lead management.
      ï‚· Create email funnels to generate conversions and retention