Job Description

The primary role of the Business Development Manager is to prospect for new clients by
networking, cold calling, connecting on social platforms or other means of generating
interest from potential clients. They must then plan persuasive approaches and pitches that
will convince potential clients to do business 
They would also manage the activities of other stakeholders responsible for developing
business for the company. This requires a thorough knowledge of the market, the
solutions/services the company can provide, and of the company’s competitors.
An indefatigable person with high self-esteem and perspicacious nature is that kind of
person who will thrive in this role.
New Business Development
● Prospect for potential new clients and turn this into increased business
● Cold call as appropriate within your market or geographic area to ensure a robust
pipeline of opportunities
● Contribute strategically to the growth and direction of the marketing philosophy,
target demographics, etc. offering a price and negotiating around it
● Identify potential clients, and the decision makers within an organization and
meeting them
● Plan approaches and pitches. Work with team to develop proposals that speaks to
the client’s needs, concerns, and objectives
● Handle objections by clarifying, emphasizing agreements and working through
differences to a positive conclusion

Business Development Planning
● Attend industry functions, such as association events and conferences, and provide
feedback and information on market and creative trends
● Identify opportunities for campaigns, services that will lead to an increase in sales
● Research and build relationships with new clients by finding out who controls the
advertising budget in target organisations and contacting the
● Track and record activity on accounts and help to close deals to meet these targets