Job Description

Roles and Responsibilities: -Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns -Track, report, and analyze website analytics and PPC initiatives and campaigns -Optimize copy and landing pages for search engine marketing -Perform ongoing keyword discovery, expansion and optimization -Research and implement search engine optimization recommendations Required Skills: -Proven SEO experience -Experience with Google and Bing’s services, including Analytics and Webmaster Tools -Experience with Google’s Keyword Tool -A functional understanding of HTML and CSS -The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills -Knowledge of ranking factors and search engine algorithms -Up-to-date with the latest trends and best practices in SEO and SEM -A deep understanding of mobile strategy and how it relates to SEO -An up-to-date, working knowledge of current, past, and projected trends in the SEO industry -PHP, UX, IA, CRO, SEM, Content Strategy, Social Media Experience Required: 0-1 Year