Job Description

EdCast is the AI-Powered Knowledge Cloud solution for unified discovery, personalized learning and knowledge management across the enterprise. Its award-winning platform is used internationally by Global 2000 companies and large government organizations, including NASSCOM and World Economic Forum, to solve the discovery and curation problems across all external and internal knowledge sources. EdCast's offerings include its Learning Experience Platform (LXP) and MyGuide's in-app guides, intelligence, and automation for business software. Website www.edcast.com Requirements External Title Digital Marketing Executive Location Indore Year of Experience 2.5+ Years Requirements Plan and monitor the ongoing company presence on social media (Twitter, Facebook,etc.). Actively involved in Link building tasks such as resource page link building, guest blogging, broken link building, email outreach & promotion on different channels, etc. Should be able to write content on question and answer communities such as quora to increase traffic, leads and brand awareness. Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.Be actively involved in SEO efforts (Meta tags, keyword research Internal linking, Image tags, etc). Provide creative ideas for content marketing and update website.Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.). Acquire insight into online marketing trends and keep strategies up-to-date.Required Skills Excellent understanding of digital marketing concepts and best practices. Qualifications MBA is preferred. 2+ years of solid marketing experience. Very strong written & communication skills Benefits An opportunity to get ahead in your career by building a great and exciting portfolio that helps others get ahead in theirs. You will be joining a truly passionate and multicultural team willing to make a difference and positively disrupt the way learning is done within organizations. We believe in lifelong learning. We believe we can create abundant opportunities for workforce learning and up-skilling within the organization ecosystems. We have the spark, the ambition, the drive and the passion of making an impact in the world.