Job Description

Responsibilities and Duties: -Assisting in the formulation of strategies to build a lasting digital connection with consumers. -Planning and monitoring the ongoing company presence on social media. -Launching optimized online advertisements to increase company and brand awareness. -Done Paid campaigns. -Assist in the formulation of strategies to build a lasting digital connection with consumers. -Plan and monitor the ongoing company presence on social media (Linkedin, Twitter, Facebook, etc.). -Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company brand awareness. -Be actively involved in SEO, SMO, SMM efforts (keyword, image optimization, etc.). -Prepare online newsletters and promotional emails and organize their distribution through various channels. -Provide creative ideas for content marketing and update website. -Collaborate with designers to improve user experience. -Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Spring Metrics, WebTrends, etc.) -Acquire insight into online marketing trends and keep strategies up-to-date. -Maintain partnerships with media agencies and vendors. -Required Experience, Skills and Qualifications -Proven experience as a Digital Marketing Executive. -Excellent understanding of digital marketing concepts and best practices. -Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM. -Working knowledge of ad serving tools. -Perfect knowledge of web analytics tools. -Skills and experience in creative content writing. -Analytical mindset and critical thinking. -Excellent communication and interpersonal skills. Skills: SEO, SEM, Social Media, Paid Social Media, Data Analysis, Writing and Editing, E-mail Marketing, Basic Design Skills. Experience: 3-6yrs.