Job Description

Exp: 7 - 10 years Milestone Inc. seeks a marketing automation manager to help our Silicon Valley - based digital marketing company build strong brand engagement , delivering value across our portfolio of digital products in the hospitality , retail , automotive and financial services verticals. As the marketing automation manager , you will be responsible for the management of our marketing automation strategy , as well as campaigns to monetize our demand generation programs and marketing database. Successful candidates will have a track record of creating scalable marketing automation driven campaigns that deliver significant value. Experience in planning , creating and managing multi - step , lead - nurturing programs is mandatory. You will be establishing much of the ground work that will help our company launch and scale our lead nurturing and marketing automation programs. The role will require strong organization skills , the ability to manage long term projects while juggling real - time needs with short turnarounds. As a key contributor to the marketing organization , you will be responsible for supporting multiple ongoing campaigns. You will be directly accountable for meeting aggressive milestones with regards to various campaigns and KPIs. As a result , you should be able to function independently with the ability to gather the resources you need from other stakeholders. This hands - on role will be based in our Bengaluru / Ahmedabad Office and will be a critical individual contributor in our marketing team. Primary Responsibilities The following list is a snapshot of the primary responsibilities for this role but is not exhaustive. Our team members are often asked to reach above and beyond their roles to ensure our company remains competitive and agile. Manages end to end execution of projects spanning across Marketing automation , Email Marketing , Salesforce , NetSuite and other database sources including reporting. Manages the operational and technical facets of marketing automation tool Pardot including , but not limited to Email optimization , Lead scoring , Page actions , CRM integrations , triggered communications Gather requirements for marketing automation programs , lead - nurturing campaigns and one - off email marketing campaigns. Implement a marketing automation programs for multiple customer segments and campaigns. Maintain the marketing automation platform , ensuring high message deliverability. Work