Job Description

We are looking for an experienced Digital Marketing Executive has experience in the planning, execution and optimization of online marketing efforts. Experience – 1-3 years The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will be primarily involved in SEO related activities, launch advertisements to increase brand awareness and lead generation. This candidate will have previous marketing experience and be able to monitor the company's social media presence. Key Responsibilities: SEO: Identify and suggest on- page SEO optimization opportunities for websites. Identify and building quality backlinks Working with technical team to execute website optimization measures Using social media research and content to identify and engage with target customers on social media, blogs, forums, etc Track and analytics SEO performance using analytics tools and prepare reports. PPC: Develop and implement PPC strategies for Search Engine Marketing Google Ads – keyword research, ad. copy creation, campaign set up, monitoring, optimizing and reporting Landing page suggestions, testing and optimization for campaigns Budget suggestion, management and allocation Evaluation of competitor’s strategies and create plans to maximize leads. Plan and execute PPC campaigns on LinkedIn, Facebook, Twitter. SMM: Monitor the social media presence. Plan social media campaign for branding and lead generation. Paid campaigns on social media channels. Requirements Proven experience as a Digital Marketing Executive or similar role. Excellent written and verbal English communication Excellent understanding of digital marketing concepts Strong creative and analytical skills (experience of using Google Analytics) Experience in using marketing automation tools like HubSpot, Pardot or Salesfusion will be an added advantage