Job Description

1.Devise action plan for the Branch and ensure that Liabilities business -(Book size of CASA, yield, fee-based income, and Business quality) targets for the Branch is met. 2.Effectively manage the sales and service environment of a branch 3.Actively Identify and establish the business relationship with Retail customer in the Area of function. 4.Strategic Sales direction for cross sell and Sales Planning for the Area of function and Monitoring and Improving Sales productivity. 5.Responsible for undertaking various sales campaign / promotions in the Area of function. 6.Customer centric approach and Deepening the customer relationships 7.Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged. 8.Manpower planning for Branch staff and performance appraisal,Develop alternative channels for CASA business sourcing 9.Ensure full team is committed and customer focused in their approach, Achieve high employee satisfaction and retention of good performers and Manage attrition through motivation and job satisfaction 10.Identify and carry out all actions/activities related to business growth,Train the Branch staff at periodic intervals in New products, features and competition Assist in devising and implementing a customer acquisition and retention program.