Difference between Recruitment and Talent Acquisition

Recruitment and Talent Acquisition are two important terms that are many times used interchangeably and appeared to be the same thing. Still, talent acquisition and recruitment isn’t a same thing. Knowing the differences between both of them and adapting the hiring procedure accordingly will help you to hire the top talent better. However, what is talent acquisition & how is this different from the recruitment? To know this, we must refresh our knowledge over what the traditional recruitment involves.

What is Recruitment?

Recruitment is a process of evaluating, searching, and hiring qualified and experienced people to fill the existing vacancy at the company or organization. Generally, it follows the specific and pre-defined recruitment procedure that is standardized and generally implemented in the periods of expansion or because of staff turnover.

There are many factors that will influence specific cycles and rhythms of the recruitment in different workplaces. The staff turnover figures tell us that the events or publishing sector had a very high turnover rate, whereas general management & admin had a lowest.

Recruitment is highly fundamental in running any kind of business, but it’s essentially the short-term process, which seeks to fill the company’s instant needs. Thus, how’s talent acquisition different?

What is Talent Acquisition?

The talent acquisition is quite similar to the recruitment in a sense it shares similar aim in finding the right people for your company. However, recruitment generally tends to be quite standardized, and reactive process, alternatively talent acquisition is about a long game of the company. This involves the dynamic and flexible approach from the recruitment team and broad understanding of long-term strategic goals of your business.

Importance of Recruitment for Business

When there is the job opening, companies will find new employees by the recruitment process. The hiring managers and HR professionals create the job descriptions, and promote it on their websites and job search platforms like Glassdoor, Indeed, and LinkedIn. Next step will be sifting through the applications, choosing the ones that are worthy of screenings and scheduling the follow-up interviews with most promising ones.

Recruitment vs Talent Acquisition – Difference between Recruitment and Talent Acquisition

Difference Between Recruitment And Talent Acquisition

One biggest difference between recruitment and talent acquisition is recruitment is momentary and reactive, but, talent acquisition is continuous and proactive. Another important difference about recruitment and talent acquisition is in mindset of a company & HR.


Talent Acquisition

One time process for vacancies Long term process to align people with roles
Reactive measures for immediate business needs Protective strategy aligned with business goals
Main focus on short-term performance metrics Focus on short-term and long-term performance metrics

When Do You Recruit?

The recruitment is all about filling any immediate vacancies. If you recruit, you’re likely to know clearly what or who you are searching for. The position is left vacant or produced, there is already the list of tasks that new employee have to perform, and clear idea about the knowledge and skill requirements for a new employee.

In recruiting, focus generally tends to be over the current requirements of a company. The recruitment procedure raises questions of “can a person perform the required job” or “who will perform the tasks better in the given job position”.

You do not have to scrap recruitment & focus only on the talent acquisition. But, recruitment & talent acquisition must be the separate processes with various goals.

When Do You Require Talent Acquisition?

On the other hand, talent acquisition is the continuous process, which seeks to bring awareness of a right talent to the company, and attract best employees who are engaged and motivated.

Talent acquisition is the long-term HR strategy that is linked with the growth strategy of a company. In the talent acquisition, focus must be more to answer the questions on “how can we attract best talent” or “what to offer to the top talent”.

Consider talent acquisition strategy particularly…

When You Want Niche Talent

The talent acquisition strategy often is required if a company operates in the niche market and needs people with the specialized skill sets, which might be tough to come across. The industries and corresponding posts deal more with technology, like cloud infrastructure, cybersecurity, AI, software development, and Virtual Reality.

Looking for Continuous Growth

All companies searching for growth will benefit from having the talent acquisition strategy. Companies look for the new ideas, talent, and levels of the employee engagement to a particular company.

Getting to Know You Better

If you’re competing best talent, then getting job applications on your way will be tough if the potential employees do not know you and cannot figure this out by visiting the website and social media networks. If it is a case, employer branding will be very important part of the talent acquisition strategy. Thus, it becomes very important for external and in-house recruiters and the HR specialists to know and agree with the employer brand. The talent acquisition is simple and straightforward, if people know your company & view it in the positive light so when they’re approached by your firm, you will fast forward the details.

Make Sure What You Need

Recruitment is all about filling the current or created job post, but with the talent acquisition, you will be sourcing for the right talent without being totally sure about their task on job would be. It’s important to find the people and make them do their best work than tying them in the specific task, and performed in the specific way.

Once you start, you will find road to success providing people you hire share your values, perform exceptional work as well as bring their vision and talent in-house, it’s important they see & support a big picture than ensuring they know to use a program or have years of experience to perform the specific task.

What You Learned?

One important thing you need to note here is that the recruitment is one part of the talent acquisition. But, to just engage in the recruitment is like putting a cart before its horse. All elements listed are essential to implement the strategy that can allow the companies to attract, maintain and recruit only the best talent. As industries continue to expand and populate as a preferred career goal, hiring managers are simultaneously looking out for the right candidates with the top talent, who are highly qualified, and can both ameliorate and benefit from working for a company.

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