Recruitment – Meaning, Process, Best Practices, Types, Trends & Future

Recruitment is an ever-necessary and extremely important process in an organisation. It serves as a pre-math for selection. Recruitment is a deciding factor on the correct candidates being actually chosen in the selection process. Hence, attracting a better pool of candidates in the recruitment process proves to be extremely beneficial.

The process of recruitment largely varies due to the size of the organisation. A small or medium-sized firm may have only one person as a recruiter or a hiring manager. However, a larger company is most likely to have a whole dedicated team of recruiters to carry on the process effectively. A well-framed recruitment process helps both the company and the applicants. The company gets to generate a potential pool of candidates whereas the candidates get potential employment opportunities.


Recruitment is an integral part of Human Resource Management. Recruitment is a hiring process where firstly the staffing and organizational needs of the company are identified. After that, a potential pool of candidates for the required staffing is attracted. The pool of candidates is generated by firstly identifying these candidates. These can be done by both internal and external sources. Next, the recruiter should attract these candidates to apply for the job. This can be done by extensive advertising in job sites, campus drives, reaching out to potential candidates from company database etc.

Know more about Sources, Purpose & Importance of Recruitment here.


The recruitment process is followed by the selection process which is then followed by an employment interview. An interview is a formal meeting with potential candidates which involves an in-depth conversation conducted to evaluate acceptability. Its popularity stems from its flexibility. Discussions are adapted to consider unskilled, skilled managerial, and operational employees.

Based on interaction with candidates interviews may be classified into three categories :

1. One-to-one interview :

In this type of Interview, there are only two participants- the interviewer and interviewee.

2. Sequential interview :

This type of interview is a higher version of the one to one interview process and involves a series of interviews, usually utilizing the strength and knowledge base of each interviewer and they can ask questions in relation to his or her subject area to each candidate, or he/ she moves from room to room.

3. Panel interview :

This type of interview consists of two or more interviewers and the number may go up to as many as 15. Panel interviews are not very personal similar to one to one interviews, but if handled and organized well, it can provide a wealth of information. If not handled carefully, the panel interview can make the candidate feel ill at ease and confused about whose question to answer and who to address. Interviewers themselves are likely to experience nightmares, not knowing who will ask which question and in what order.

4. Phone interview :

Many organizations use this type of interview and it is considered more useful than one-to-one or panel interviews to ascertain the candidate’s sustainability. For these types of interviews unintentionally the main focus of the interviewer gets derailed from one’s appearance or handshake, the interviewer and interviewee focus on asking and answering questions. Phone interviews save time and are economical. It is widely used in IT companies while hiring technical employees.

5. Online interview :

Most of the organizations are dependent on computers and the internet to conduct interviews. A typical computer interview requires the candidate to answer a series of multiple-choice questions custom made for the job. These answers are compared with a benchmark score to determine the sustainability and suitability of a candidate. The computer interview can also be used to filter undesirable applicants who have applied online.


The selection process follows recruitment which starts with an interview. All kinds of interviews, whether structured, unstructured, mixed, behavioral, or stressful, every interview type goes through a process before implementation. From a general perspective, after the recruitment process, once a compact pool of candidates is selected, they have to go through the interview process to choose the candidate. 

Best practices to be taken care of before setting up an interview are:-

  1. An Official Communication:

After the recruitment process, an official formal mail is sent to the candidate for the next round for which he or she is selected.

The mail should contain details like the candidate’s essential requirements such as their identity proof and resume. 

The mail should clearly state the location of the interview process with an attached Google Map

       2. E-Recruitment:

In this day and age where the pandemic has taken over the world and physical workspace has its own constraints, organizations mainly bank on the Internet and online work mode. Though e-recruitment has been a concept for years now, selecting the electronic interview is relatively a newer concept. For an electronic interview process, after the recruitment process, the organization is to send the candidate a mail about the electronic interview to be held and the email must contain the following specification:-

a. The online platform at which the interview is to be held be it Google meets or zoom

b. The duration of the online interview

c. Specifying to have a steady internet connection so that there is no lag in connectivity

d. The link for the meeting

       3. An Acknowledgment Mail:

Be it an online interview or a physical interview, after screening candidates via interview, the organization must send a thank you letter thank you mail to the candidate for attending the interview and acknowledging it. If the candidate has been able to impress the panel members or the interviewer, they would be informed about whether they need to appear for the background check and the other selection processes.

Recruitment - Meaning, Process, Best Practices, Types, Trends & Future


Needless to say, the job market is competitive. This does not only mean that the candidates find it difficult to look for their dream job. This also means that the organizations also have to put their best foot forward in order to attract and finally recruit the best possible candidate. An ill-framed recruitment policy will mean that the organizations miss out on the best fit for their current job role.

The followings are the best practices in the recruitment procedure to ensure its success.

  1. Customized process:

    The recruitment process should be customized according to the size, structure and need of the organization. The process should be well-defined and executable. A planned process without the potential for execution will act as a barrier to the success of recruitment.

  2. Right recruiter:

    Recruitment is not just screening a resume and taking an interview. The recruitment process is detrimental to the success of the organization. Hence, having the right and a well-trained recruiter is important for the success of the process.

  3. Sales function:

    On an overall basis, the process of recruitment should be treated as a process of sales. This means that the goal of the recruitment process would be to sell the idea of the job and the current position to prospective candidates. The successful selling of the idea of the job to the right candidate will result in successful recruitment.

  4. Relationship between hiring managers and recruiters:

    The goal of the hiring managers is to fill a vacant job position with a candidate. On that account, they are likely to set very unrealistic time-frames for recruiters. This severely hampers the quality of the process. A good professional relational between the managers and the recruiters will ensure transparency. This will build a level of trust and reliance between them thereby leading to high-quality recruitment.

  5. Use social-media:

    The huge network of social media is one of the biggest opportunities that present-day recruiters should leverage. Creating a candidate pool by a social-media search, not only provides a wide array of options but also cost-effective. The online job portals and platforms like LinkedIn are filled with prospective professionals and can hugely facilitate the recruitment process. Know more about Social Media Recruiting here

  6. Candidate experience:

    Recruitment is a step-by-step process and each step is vital to the process. The candidate experience throughout each step is highly important in the recruitment process. If the candidates have a negative experience, it very likely that they will probably leave the process mid-way or spread negative word-of-mouth about the organization. Hence a positive candidate experience will make sure the organization does not let go of potential candidates, and thereby pave a way for employee referrals.

  7. Applicant tracking system (ATS):

    Finding the right candidate for the right job is the sole purpose of recruitment. Maintaining a large pool of candidates that the organization has acquired over the years is a complex and difficult task to manage. Hence employing an ATS in the recruitment process will ensure that it will match the job with the candidates registered in that system. Also, the large pool acquired over the years ensures that there is already a huge pool of potential candidates to choose from.


Needless to say, technology has changed the way the world is perceived. In fact, it has created an entirely new world of its own. It has made its way into various types, sizes and levels of an organisation. The recruitment industry has also seen a sweeping change due to the implementation of technology. A lot of old-school methods have been substituted and newer recruitment trends have made their way in the industry.

The most important recruitment trends in the present are described below:

  1. Recruitment Marketing:

    This means undertaking marketing strategies but in the field of recruitment. This is done to attract the best candidates for the existing job positions as well as to build the brand image of the company.

  2. Mobile technology:

    According to a recent study, more than 60% of the candidate hunt for jobs through their phones. More than 20 percent of candidates submit their applications from their home. Hence to amplify the recruitment process, the recruiters should adapt to this change and switch to mobile communication with the candidates.

  3. Inbound recruiting:

    Inbound recruiting means the implementation of various digital marketing strategies to build strong relationships with potential candidates over time. This means attracting various active and passive candidates and thereby completing the recruitment process.

  4. E-resumes:

    Gradually as more candidates are choosing the online medium for their job applications, the recruiters should also evaluate the e-resumes. Paper resumes are an old-school method and they are now substituted by digital resumes. These include video resumes, social media profiles, digital portfolios, etc. These give a more comprehensive idea to the recruiters about the traits they are searching for and the right fit.

  5. Artificial Intelligence:

    Artificial Intelligence is responsible for automating a huge number of jobs. Even though it is not the perfect substitute for HR, but its implementation is inevitable. There are AI softwares that are used in interviews. These judge traits like nervousness and truthfulness of the employees. Know more about the AI in Recruitment here

  6. Gamification:

    Gamification is a brand new and emerging trend in the recruitment process. Here an interactive game is introduced to the candidates. These games are then plugged in with various corporate and business situations. This shows how a candidate will react under a specific situation and hence it increases the efficiency of the hiring process to a great degree.


The future of recruitment is now and it is here to stay. The current trends in the recruitment industry will get amplified and turn into a foundation upon which the future of recruitment rests. With the pandemic, each company is trying to manage costs as well as keep their operation intact. In a scenario like that the recruitment process has also undergone sweeping changes.

The use of Virtual reality, video interviews, artificial intelligence are not mere try-outs. They are the necessity of every organization. These will revolutionize the recruitment industry in the next couple of years and these will become the new normal.

Hence the current recruitment trends are extremely vital to the sustenance and success of this industry. In a situation far worse, we will find ourselves falling back on these trends and abiding by them.

Recruitment is up for a complete revolution.

Subscribe to our mailing list and get latest updates
directly in your email inbox for free.


Be First to Comment

Leave a Reply