Sales Representative Job Description: Attract the best Sales Representative

  • Who is a sales representative?
  • What does a sales representative do?
  • What skills do we need to be a Sales representative
  • Job Description (Example)
  • What are Things to keep in mind while writing JD for sales representatives?
  • Questions you could ask a candidate while recruiting for a sales representative position?


A sales representative is a professional who is responsible for promoting and selling products or services to potential customers. They play a crucial role in helping businesses grow by generating new leads and increasing sales revenues.

Sales representatives use their knowledge of market trends, customer needs, and product offerings to identify and target potential customers. They work to establish and maintain relationships with existing and potential customers and use persuasive communication skills to present products or services in a way that inspires confidence and persuades customers to make a purchase.

Sales representatives also negotiate sales and handle customer complaints or concerns, and maintain accurate records of their sales and customer interactions. They are often responsible for meeting or exceeding sales targets and may be eligible for bonuses or commissions based on their performance.

Overall, sales representatives are vital members of any business team, and their expertise and efforts contribute significantly to the success and growth of the organization


A sales representative is a professional who works to sell products or services to customers. Their primary responsibility is to identify potential customers, generate leads, and close sales. They may work for a company that produces a product, or they may work for a company that acts as a representative for other companies products.

Sales representatives may work in a variety of industries, including retail, wholesale, manufacturing, and service-based industries. They may work in a variety of settings, such as in a store, in an office, or on the road visiting customers


Sales representatives are typically responsible for the following tasks:

  1. Identifying and targeting potential customers: This involves researching and analyzing market trends and customer needs in order to identify potential customers and determine how to best approach them.
  1. Establishing and maintaining relationships with customers: Sales representatives work to build and maintain relationships with existing and potential customers in order to encourage repeat business and attract new customers.
  1. Presenting products or services to customers: This involves presenting the features and benefits of products or services to customers in order to persuade them to make a purchase
  1. Negotiating sales: Sales representatives often work to negotiate the terms of a sale, including the price and any additional terms or conditions.
  1. Handling customer complaints and concerns: Sales representatives may also be responsible for addressing any issues or concerns that customers may have about products or services.
  1. Maintaining accurate records: Sales representatives are often required to keep accurate records of sales and customer interactions in order to track progress and identify areas for improvement.


  • To generate leads from various sources to drive sales
  • Reach out to the prospective customer by cold calling
  • Convert leads into customers through their effective communications and presentation
  • To present, promote and sell products & services to existing and prospective customer
  • To develop and maintain positive relationships with existing and prospective customers for future business
  • To help customers with their problems and complaints with their effective guidance
  • To achieve monthly sales targets and outcomes as per schedule
  • Preparing weekly and monthly sales reports


There are a number of skills that are important for a successful sales representative to possess:

  1. Communication skills: Sales representatives need to be able to communicate effectively with potential customers in order to persuade them to make a purchase. This includes being able to clearly and concisely present information about products or services and listening actively to customer needs and concerns.
  1. Persuasion skills: Sales representatives must be able to persuade potential customers to buy a product or service, and to negotiate sales terms and conditions. This requires the ability to build trust and confidence and to overcome objections or concerns.
  1. Interpersonal skills: Sales representatives need to be able to build and maintain relationships with customers, and to work well in a team environment. This includes the ability to work cooperatively with others, build rapport, and manage conflict.
  1. Time management skills: Sales representatives often have a lot of tasks and responsibilities, and it is important for them to be able to manage their time effectively in order to meet deadlines and sales targets.
  1. Adaptability: Sales representatives may encounter a wide range of customers and situations, and they need to be able to adapt their sales approach in order to meet the needs and preferences of different customers.
  1. Product knowledge: Sales representatives need to be knowledgeable about the products or services they are selling, including their features, benefits, and any relevant technical information.
  1. Computer skills: Sales representatives may use a range of computer programs and tools to track sales and customer interactions, and it is important for them to have a good level of proficiency with these tools.


  1. Clearly define the role and responsibilities: Be specific about the tasks and responsibilities that the sales representative will be expected to perform. This will help candidates understand the scope of the job and determine whether they are a good fit.
  1. Outline the required skills and qualifications: Include a list of the skills and qualifications that are required for the position. This could include education, experience, and any specific technical skills or knowledge that are necessary for the job.
  1. Emphasize the importance of customer service: Good customer service skills are essential for sales representatives, as they will be working directly with customers on a regular basis. Make sure to highlight the importance of strong communication and interpersonal skills in the job description.
  1. Describe the sales process: Include information about the sales process that the sales representative will be responsible for, including how they will identify and target potential customers, present products or services, and negotiate sales.
  1. Outline any necessary travel: If the sales representative will be required to travel for work, be sure to include this information in the job description.
  1. Mention any perks or benefits: Include information about any perks or benefits that the company offers to sales representatives, such as bonuses or commissions, training and development opportunities, or flexible work arrangements.


Here are some potential questions you could ask a candidate while recruiting for a sales representative position:

  1. Can you tell me about your previous sales experience and the products or services you have sold?
  2. How do you identify and target potential customers?
  3. How do you build and maintain relationships with customers?
  4. Can you give me an example of a time when you had to overcome an objection or concern from a customer?
  5. How do you track and analyze your sales performance?
  6. How do you stay up-to-date on industry trends and changes in product offerings?
  7. What do you do to stay motivated and achieve sales targets?
  8. How do you handle difficult or unhappy customers?
  9. Can you describe your approach to negotiating sales terms and conditions?
  10. How do you keep track of customer interactions and sales data?

Leave a Reply