Job Description

● Expert understanding of On-page and Off-page SEO

● Perform keyword research in coordination with the company’s business objectives to optimize existing content and uncover new opportunities

● Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

● Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

● Develop and implement link building campaigns

● Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

● Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

● Track, report, and analyze website analytics and PPC initiatives and campaigns.

● Perform ongoing keyword discovery, expansion, and optimization.

● Research and analyze competitor advertising

● Communication to team and management on project development, timelines, and results

● Should have team management and leadership skills