Job Description

• Working as a Business Head you will be responsible for :
• Develop a highly visible customer acquisition campaign including responsibility for messaging, scheduling, testing and analyzing the performance, and identifying new opportunities based on customer and business data
• Define KPIs and develop marketing plans for various channels, while identifying tactics with high efficiency and incrementality
• Lead detailed analysis of campaign effectiveness, including acquisition results, creative targeting, and cohort analysis
• Collaborate with internal operations, merchandise, creative, and planning teams to maximize the impact of sales and Astro events
• Work with development and marketing teams to ensure the user experience is as frictionless as possible, and make recommendations to improve conversion rates at
  each step of the user flow
• Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
• Reporting on progress against goals and relevant marketing metrics

The Profile

• You are a problem-solver with critical thinking and analytical abilities.
• You can communicate well with peers, superiors, other internal teams, and client-side operations if required.
• You have a passion to perform the best in whatever work you are assigned.