Zigsaw

Jaipur Group Jaipur 60000

Exp. Required: 5-8+ years:

Responsibilities Include:

Strategize, create, monitor, maintain and optimize the high volume of campaigns across Google AdWords, Bing AdCenter & Facebook Ads Manager, and other third-party digital media outlets.
Oversee growth in performance. Manage campaigns to meet clients’ ROI goals and respond in a rapid manner to optimization suggestions.
Continuous analysis of performance and reporting on digital campaigns.
Efficient management of budgets across all engines and campaigns.
Optimize and plan landing page creation and testing.
Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.
Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.
Work with the internal marketing team and key stakeholders to improve overall campaign performance and client satisfaction.
Perform other duties as assigned.
Ability to work cross-functionally with department implementation teams, such as design, content, social, paid and local to implement recommended changes.
Work alongside to support sales and service as needed.
Agency experience is a must.

Qualifications

Experience in Google AdWords and Google AdWords Editor.
Experience in Bing AdCenter as well as Bing Ads Desktop Tool familiarity.
Experience in Facebook Ads Manager and Facebook Business Manager.
Experience in Amazon PPC and other third-party marketing tools.
Experience in Google Analytics tracking and monitoring.
Keyword research, campaign buildout, ad creation, A/B copy testing and extensive bid management and lead generation experience.
Landing page creation and A/B testing experience.
Vast experience in the Google Content Network and with overall display advertising.
Experience with competitor tracking tools such as ahrefs, spyfu as well a deep understanding of Excel, Word and PowerPoint.
Experience in the management of social media campaigns in Facebook and LinkedIn.
Knowledge and experience in search and display retargeting/remarketing.
Detail oriented, creative thinking, and strong analytical and communication skills. Ability to multi-task, rationalize and solve problems in a timely manner. Must be team player. Positive attitude and ability to perform under pressure.
Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques and tools.
Relevant certification a plus – AdWords and AdCenter Certifications.
5-8+ years of high volume Pay-Per-Click management experience.
Work experience on Product/Software marketing campaigns a plus.
Bachelor degree/MBA in Business Administration, Marketing or Advertising a plus.