Job Description

Duties and Responsibilities: 

• Develop highly visible customer acquisition campaign including responsibility for messaging, scheduling, testing and analyzing the performance and identifying new opportunities based on customer and business data
• Define KPIs and develop marketing plans for various channels, while identifying tactics with high efficiency and incrementality
• Lead detailed analysis of campaign effectiveness, including acquisition results, creative targeting, and cohort analysis
• Collaborate with internal operations, merchandise, creative, and planning teams to maximize impact of sales and Astro events
• Work with development and marketing teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
• Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
• Reporting on progress against goals and relevant marketing metrics