Job Description

Duties and Responsibilities: 

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Manage and maintain the company’s owned media including websites, mobile apps, and CRM software
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• A/B testing of campaigns to increase the success rate
• Be actively involved in SEO efforts (keywords, image optimization etc.)
• Provide creative ideas for relevant and engaging digital content for publishing onto various digital platforms
• Collaborate with Web Designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.) and share insights with the team to develop optimization plans
• Acquire insight into online marketing trends and keep strategies up-to-date