Job Description

you will play a crucial role in assisting with the planning
execution and optimization of pay-per-click advertising campaigns for our clients.

Key Responsibilities:

- Assist in the creation and setup of PPC campaigns on platforms like Google Ads Bing Ads
Facebook/Instagram Ads LinkedIn Ads and ad platforms.
- Conduct keyword research to identify relevant and high-performing keywords for client campaigns.
- Create and optimize ad copy and ad creative to maximize click-through rates and conversion rates.
- Monitor and analyze campaign performance data including click-through rates conversion rates
and return on ad spend (ROAS).
- Assist in developing and implementing strategies to improve campaign performance and achieve
client objectives.
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing
goals.
- Stay d on industry trends and best practices in PPC advertising.
- Create and optimize landing pages that align with campaign objectives ensuring a seamless user
experience and high conversion rates.
- Prepare and present regular performance reports highlighting key metrics trends and actionable
insights to clients and internal stakeholders.
- Collaborate with the client servicing team to provide regular s on campaign performance
and respond to client inquiries and requests.
- Conduct competitive research to identify opportunities and potential threats in the PPC landscape
providing insights for strategy development.

Requirements:

- Basic understanding of digital marketing concepts including PPC advertising.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a team and adapt to a fast-paced collaborative environment.
- Proficiency in Google Sheets Google Docs and other data analysis tools is a plus.