Job Description

Define requirements, tasks, and resources associated with SEO strategy. Manage and execute implementation of SEO strategy. Communication to team and management on strategy/project development, timelines, and results. Keep pace with SEO, search engine, social media, and internet marketing industry trends and development. Key Functional Areas of Responsibility Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific. Develop and implement link building campaigns. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools). Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies. Communication to team and management on project development, timelines, and results. Professional Competencies. Passion for SEO and overall internet marketing. Outstanding ability to think creatively, strategically and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications 2+ years experience in Search Engine Optimization (SEO) Strong understanding of Search Engine Optimization (SEO) process Experience working with popular keyword tools Experience working with CMS and building/administering content in multiple CMS environments Knowledge of HTML/CSS and website administration High-level proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools