Job Description

> Contributes to marketing strategy by leveraging social media to identify and acquire customers.
> Obtains market share by developing social media marketing plans and programs for each product and
directing promotional support.
> Maintains online relations with customers by organizing and developing specific customer-relations
programs.
> Provides short- and long-term market forecasts and reports by directing market research collection
analysis and interpretation of market data.
> Develops new approaches for market development acquiring and analyzing data and consulting with
internal and external sources.
> Maintains research database by identifying and assembling marketing information.
> Provides marketing information by answering questions and requests.
> Achieves financial objectives by preparing an annual budget scheduling expenditures analyzing
variances and initiating corrective actions.
> Completes social media marketing department operational requirements by scheduling and assigning
employees and following up on work results.
> Maintains social media marketing staff by recruiting selecting orienting and training employees.
> Maintains social media marketing staff job results by counseling and disciplining employees and
planning monitoring and appraising job results.
> Develops marketing staff by providing information educational opportunities and experiential growth
opportunities.
SOFTWARE SKILLS
> Social media skills
> Creating and maintaining client relationships
> Coaching and subordinate involvement
> Managing Processes
> Self-motivated yet customer-focused
> Proficient in marketing research and statistical analysis
> Familiar with financial planning and strategy.