Job Description

Role and Responsibilities:
● Hands on in PPC
a) Facebook Sponsored Ads and Contextual Ads
b) Google Display Ads Search Ads Contextual Ads YouTube Ads LinkedIn Ads
Instagram Ads App Installation
c) Content Marketing
d) Organic Marketing
● Knowledge of SEO to optimize content of Website paid campaigns and social media
content and generate organic leads
● Hands on : Digital Marketing Tools - Google Analytics Web Trends Webmaster tools
SEM RUSH TOOL
● Hands on in managing multiple campaigns with different sets of Targeting like City wise
Channels wise Audience wise to generate targeted queries & Calls to feed Call Center.
● Tracking and Analyzing of All Campaigns Ads on the ground of Performance & ROI
● Identify trends and insights
● Create and digital marketing reports providing internal reports on a regular basis
● Developing and implementing a digital marketing strategy
● Maintain and our websites keeping best practices in mind
● Manage all areas of digital marketing & social media distribution. This includes
scheduling content management and optimizing all posts for reach and engagement.
● Goal Setting and Tracking
● Creating visual concepts for promotional activities
● Managing the digital marketing calendar
● Maintaining the online presence and reputation of the company
● Overseeing the creation and maintenance of social media content
● Allocate and monitor the digital marketing budget
● Implement Email marketing campaigns
● Brainstorm and collaborate with internal teams on new ideas and tactics