Job Description

Job Title: Marketing Head
Department: Marketing
Immediate Supervisor: Managing Director
Position: Full time
Experience: 15+ years
Compensation: 15-18 LPA

Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
● Develop strategies to leverage and expand the Anytime Fitness brand, building upon our classic
heritage and core customer segments with a focus on modernizing the brand in a manner that
broadens its appeal across a broader set of customer demographics.
● Leveraging data-driven insights to evolve the brand positioning and brand image to differentiate
services and increase appeal within the target market.
● Develop an approach to utilize customer segmentation and behavioral data that results in increased
spend share of wallet and profitability. Develop mechanisms to track sales impact, increase retention
of existing customers and acquire new customers.
● Develop the overall annual and seasonal marketing programs and plans, including traditional
promotions, in-club events, PR, philanthropy and digital marketing strategies to drive traffic into allchannels. Build dashboards to track effectiveness of programs to focus on continuous learning and
improvement.
● Ensure Franchisees have the tools and training they need to implement local marketing efforts
effectively.
● Develop programs that will measure, monitor, and improve customer experience journey as they
engage with the brand to improve overall retention and enhance customer advocacy.
● Build and develop marketing platforms to collect data from multiple channels, build audience
segments, and deliver personalized messages all in a single framework, connecting legacy systems like
email and CRM, so all Franchisees and Corporate can have a unified view of the customer and deliver
differentiated messaging to yield higher results.
● Provide strong leadership and mentoring to various members of the Marketing and Internal
Communications teams.
● Evaluate the current organization structure and people to determine alignment with the marketing
growth strategy.
● Build a pipeline of talent internally and externally to fuel the growth of the business including
developing appropriate development strategies and plans for key talent.
● Play an active, collaborative role with the management and executive team to help define and plan
strategic brand priorities over the next 2-3 years. Leverage resources to support strategic initiatives
while preserving/cultivating the company’s unique, positive culture.
● Streamlining marketing process to realize cost savings across the creative services and media
spending.
● Analyzing current marketing strategies and continually testing and optimizing for increased
performance
● Selection of marketing agency partners and reviewing their activities.