Job Description

Location:  Rajkot / Ahmedabad

• Vacancy:  01

We are seeking an experienced Performance Marketing Specialist to join our dynamic marketing team an innovative IT company specializing in various software and application products. The ideal candidate should have 3 to 4 years of proven experience in performance marketing with a strong track record of driving successful campaigns optimizing conversion funnels and maximizing ROI.

• Strategize and execute performance marketing campaigns (SEM SEO social media display).
• Align marketing strategies with product goals and overall business objectives through cross-functional collaboration.
• Monitor and analyze campaign performance offering insights for continuous improvement using analytics tools.
• Conduct cost-benefit analyses and adjust campaign strategies based on performance metrics.
• Implement A/B testing and CRO strategies to improve website conversion rates.
• Develop personalized campaigns to reach specific user groups.
• Stay informed about industry trends and competitors marketing strategies.
• Collaborate with content design and development teams for consistent messaging and branding.
• Communicate effectively with internal teams and external partners to align marketing efforts with business goals.