Job Description

Responsibilities:

• Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility.
• Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Conduct A/B testing and optimization to improve campaign performance and ROI.
• Analyze campaign data and provide insights and recommendations for optimization.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Stay informed about industry trends, best practices, and new technologies in search advertising.

Requirements : 

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5 years of experience in search advertising, with a focus on Google Ads.
• Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation.
• In-depth knowledge of Google Ads platform, including keyword targeting, ad formats, and bidding strategies.

Preferred Qualifications (Good to have):

Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising.
Certification in Google Ads or other relevant digital marketing certifications.

Our Culture:

At MassCampaigns, we foster a collaborative and supportive work culture where every team member plays a vital role in driving the company's growth. We value diversity, creativity, and a fun-loving attitude. We encourage individuals who believe they possess the necessary traits to excel in this role to apply, regardless of whether they meet all the specified requirements.