Zigsaw

Mumbai Group Mumbai Negotiable

Role & Responsibilities

Build the brand vision & translate that into communication across touch points.
Exceptionally good communication skills - the ability to articulate marketing briefs,
business problems & at times also creative headlines!
Should be able to distill consumer insights, extremely curious & willing to do
first-hand consumer research by directly speaking to them
Have a knack for understanding what works in social media space, should be able
to identify and work with multiple content creators
Have the ability to manage/oversee marketing agencies & get the best work out of
them in the most cost-effective way - Digital, advertising, PR, and Social media
agencies
The person should have a working understanding of performance marketing &
should be able to analyze creative assets ability to deliver a certain CTR/ROAS for
us.
Identify & build an in-house team for content creation & get the job done from them
- video editing, shoots, graphic designing, etc.
An extremely frugal mindset to optimise budgets, and negotiate well & yet
continuously think of scaling up.
Ability to spot social trends, and viral content possibilities, enjoys thinking afresh &
builds on team ideas.
Should have design sensibilities, ability to think from consumer POV & be the voice
of the consumer in the team
It would be a bonus if the person indulges in content creation for himself.

Qualifications

We don't go by qualifications, if you can demonstrate to us the above
competencies we are good to go. If qualifications play a role in believing us that
you could deliver well on the above responsibilities then sure tell us about your
degrees
2-3 years of work experience in a similar space would be good but not essential,
freshers are welcome too.
An entrepreneurial mindset is critical
The person should be willing to take on the challenges of a very early-stage
start-up.

1-4 years of relevant experience, preferably in the D2C space or digital agencies
Hands-on experience in both performance marketing and social media marketing
A strong “hustler” mindset - someone who is willing to get their hands dirty across operations, content, and strategy
Ability to work in a lean, fast-paced startup environment
Male candidates based in Mumbai are preferred