Think of your company and the services you offer. Now think of all the competition you have in terms of product, service, marketing and branding. Looks tough, right? Getting started in your company is no sweat.
So what separates the top 1% companies from the remaining 99%?
Is it the well �â��designed�â�� brand presence? �â��¦ Yes, it is!
�â��A company’s design shapes the way an audience relates to your business, and any company, no matter the size, can benefit from employing design as a primary vehicle of brand expression.�â��
Apple is one of the best examples. It used design to distinguish itself from its competitors. In the 1980s and ’90s, the�Â� design was often an afterthought for many major technology companies. Apple worked with several partner companies to create the distinct, consistent design aesthetic that consumers recognize today.
“Through design, Apple was able to craft a positive brand presence that is slick and modern yet simple,” said Marlin creative designer at ShutterStock.
Every internet user spends an�� average of 4.5 seconds of time interacting per post on social media. Wouldn��t you want to leave an impact in these 4.5 seconds? Now imagine if you are able to tap into the infinite pool of opportunities on social media through a strong design sense & brand identity. Images not only improve but have been shown to be a vital�� part of a company��s marketing mix. For marketing campaigns, quality graphics have proven time and time again to be one of the most important factors to the success. Blog articles posted with images get�� 94% more views�� than articles without images. Twitter and Facebook posts with images lead to�� 2.3 times�� as many shares�� and re-tweets. Press releases with images�� increase views by 45%. 63% of online shoppers�� consider the quality of the product image to be more important than the product information and 53% consider them more important than ratings and reviews. 70% of marketers�� plan to increase their use of unique visual marketing in 2015. 95% of B2B buyers�� say they prefer shorter more visual content formats.
With these statistics backing them up, it��s apparent that designers are an integral part of every successful company.
Design can do more wonders. Do you know how design changed the fortunes of the Airbnb? What was the turning point for the company?
They believed that everything they did had to be ��scalable.�� It was only when they gave themselves permission to experiment with non-scalable changes to the business that they climbed out of what they called the ��trough of sorrow.�� Here what they say scalable is 1000 lines of coding and non-scalable is design thinking.
Design thinking transformed Airbnb from a failing startup to a billion dollar business.
To be more recent, the perfect example is one the most successful�� iOS�� apps, Prisma. This photo-editing application had achieved 7.5 million downloads and over 1 million active users earlier this month, having been released just one month earlier.
How can design help you as a small business?
As a small business, this can mean the difference between gaining an edge over your competitors and turning customers off completely. That��s why it��s so crucial to invest the necessary time and resources in a visually pleasing, well-designed brand presence.�� The clearer your overall company identity is, the more likely your company is to survive and thrive.
You will feel more confident representing your company with a kickass business card a well-designed business card will bring life back to that first impression the client had of you. If it��s representing your company, then make sure it is the best it can be. A�� stand out�� design will raise their confidence in you.
All you need is a good designer. #bezigsawed�� with us !
Article by – Ms. Charul Barola
