Job Description

This person will work closely with the marketing manager and the graphic designer to publish content for the website by targeting keywords to have better google search rankings. This person will also be responsible for adding keywords in the product descriptions for the supplier’s inventory so that we can leverage that for SEO and also make the descriptions as good as possible for the customers.

We are looking for a Content Writer to join our team and enrich our website with new blog posts, guides, and marketing copy. Content Writer responsibilities would include conducting thorough research on industry-related topics, generating ideas for new content types. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities:

Research industry-related topics (combining online sources, interviews, and studies):

 you need to research about the handicrafts market to understand the products, their keywords, to write better and more appropriate content for the website, blogs and social media. It’s very important to publish content that is relevant to our industry so that buyers can find us easily and form a better image in their heads.

Write clear marketing copy to promote our products/services:

It is very important for our content writer to stay updated with trends in the market to continuously provide relevant and exciting content.

Conduct simple keyword research and use SEO guidelines to increase web traffic:

As discussed above, it is very important to increase traffic on the website organically as much as possible. We don’t want to rely solely on paid or organic marketing. It has to be a mix of bo